Pierce the Design Fog (Book Review)
Updated:Develop High-Quality Products Faster Through Team Innovation
Author: Dianna Deeney | Reviewed by: Chu Nnodu for PDMA KHub
Have you ever started a product development project with a niggling feeling that your team hadn’t spent enough time defining what the customer wanted, or what NOT to build?
Or maybe you’ve had a stakeholder review armed only with a spreadsheet full of vague requirements, feeling something was off, and wondering if there wasn’t a better way to iterate through all of it?
With all that uncertainty, no wonder this early stage is known as the fuzzy front end. So if you’re missing a shared understanding of the problem space your products aim to solve, you might have been caught in what Dianna names as the “design fog”, and her book is a practical guide for working through it with your team.