Mapping Mammy

After a few trial runs testing Retailytics with stakeholders and some early users they enlisted, it was clear that we needed to stress-test the application in a controlled environment, a sandbox where we could collect some proof of concept data and also capture any usability issues with the application before rolling it out to a wider audience.

It struck me that the NYSC camp could be the perfect testing ground because of two key resources - corps members aggregated in one location, and a market - mammy!

Every Nysc camp has a mammy market. Predominantly filled with bars/restaurants/canteens/kitchens, there are also other stores. In my own time on camp I remember passing by a barber, and having a tailor amend my uniform.

A week should be sufficient for each enumerator to signup for the application, get assigned, and map out as many stores as they could. We’ll give cash prizes for the top 3 mappers, and also shortlist the top 10-20 as enumerators when the project goes live.

Mapping Mammy is possible in 3 easy steps.

  1. Join the telegram channel which has these resources.
  2. Sign up to use the application at retailytics.ajared.ng
  3. When you are verified, start mapping stores in Mammy Market with Retailytics.